AMD Denies Allegations of RX 9070 Series Price Increase as New GPUs Sell Out in 10 Minutes

Introduction: The Frenzy Around AMD’s RX 9070 Series

The tech world has been abuzz with the launch of AMD’s Radeon RX 9070 series, featuring the RX 9070 and RX 9070 XT. These GPUs, part of the RDNA 4 architecture, have been highly anticipated for their performance and competitive pricing. However, amidst the excitement, rumors of price hikes have surfaced, causing concern among potential buyers. In this report, we delve into the details of the launch, the pricing controversy, and what it means for consumers.

The Launch and Initial Reception

AMD officially launched the RX 9070 series on March 6, 2025, with the RX 9070 priced at $549 and the RX 9070 XT at $599[5]. The launch was marked by a rapid sell-out, with stocks disappearing in just 10 minutes. This swift uptake underscores the strong demand for these GPUs, which are positioned as mainstream options competing directly with Nvidia’s offerings[5].

Pricing Controversy: Allegations and Denials

Despite the initial MSRP prices, retailers have hinted at potential price increases following the first shipments. Inet AB, a Swedish retailer, noted that only a limited number of cards would be available at the MSRP, with subsequent shipments likely to be priced higher[1]. However, AMD has not officially confirmed any plans to increase prices, leaving the situation somewhat ambiguous.

Market Dynamics and Consumer Impact

The rapid sell-out and potential price hikes reflect broader market dynamics. The current GPU market is characterized by high demand, partly driven by AI applications, which has led to supply constraints and price volatility[5]. Consumers are facing challenges in securing GPUs at their initial prices, with scalpers often buying up stock to resell at inflated prices[1][5].

AMD’s Position and Consumer Expectations

AMD’s denial of price increase allegations suggests an effort to maintain consumer trust. However, the reality on the ground indicates that prices may indeed rise as stocks dwindle. Consumers are advised to be cautious and monitor market developments closely. The competitive pricing of the RX 9070 series, especially compared to Nvidia’s offerings, remains a significant draw for those seeking cost-effective performance[5].

Conclusion: Navigating the Complex GPU Market

In summary, the launch of AMD’s RX 9070 series has been marked by both excitement and controversy. While AMD denies allegations of price increases, market realities suggest that prices may rise as demand outstrips supply. Consumers must remain vigilant, monitoring both official announcements and market trends to secure the best deals. As the GPU market continues to evolve, understanding these dynamics will be crucial for making informed purchasing decisions.

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Sources:
– TechPowerUp
– Buttondown
– Tom’s Hardware